Flylab Advertising
Partnerships, Ads & Sponsored Content
Flylab is a team of fly-fishing media pros, and we run the Flylab website, Flylab Substack, Flylab Newsletter, Angling Trade and social media.
Our media "reach" and numbers aren't huge yet (~2.3M annual page views), but they're highly targeted and, more importantly, relevant and convert.
You can work with us in a bunch of ways:
- Book native ad positions on the Flylab website (flylab.fish).
- Book Substack Newsletter and weekly content ad positions (Substack).
- Book Flylab Newsletter ad positions (flylab newsletter).
- Book Angling Trade Newsletter ad positions (AT newsletter).
- Talk to us about amplifying your brand message with sponsored content, primarily on Substack and the website.
1. Website Placements
Run native ad positions on flylab.fish: full banners, medium rectangles, inline video.
Web stats: 1. Devices: 50/50 desktop, phone 2. Demographic: 89% men 3. Countries: 90% U.S., 7% Canada.
Monthly reach: +20k organic page views.
Pricing/duration: $600 - $800 per placement, monthly. Talk to us about discounted bundles.
2. Substack Newsletter Ads
Run an ad in the Flylab Substack Newsletter and content: inline banners.
We run a best-in-class fly-fishing newsletter that covers: gear, the craft, boats, bugs, news, travel, conservation, fly-fishing culture and “the industry”.
Details
URL: https://flylab.substack.com/
List size: 24,000+ (growing 300-500/month).
Open rate/click rate: 46% / +10%.
Monthly reach: +165k organic page views.
Audience: 86% U.S., 7% Canada, 7% the rest.
Demo: core fly-fishing participants, intermediate & advanced skill levels, gear heads, "how-to" enthusiasts, travelers, conservationists.
Frequency: ~3/4 posts per week.
Ad spots
Pricing reflects inline banners and sponsored content for a single newsletter. One available ad spot per newsletter.
Pricing/duration: $600 - $800 per placement. Talk to us about discounted bundles.
3. Flylab Newsletter Ads
Run an ad on the Flylab Newsletter: inline banners.
This is our bi-weekly roll-up that covers: the craft, product buzz, fly-fishing news, great storytelling, new Flylab partners and fly-fishing culture.
Details
URL: https://www.flylab.fish/newsletter
List size: 24,000+ (growing ~150/month).
Open rate/click rate: 52% / +6%.
Demo: general fly-fishing enthusiasts, intermediate & advanced skill levels, travelers, conservationists, industry insiders.
Frequency: two newsletters per month.
Ad spots
Pricing reflects inline banners and sponsored content for a single newsletter. Three available ad spots per newsletter.
Pricing/duration: $600 - $800 per placement. Talk to us about discounted bundles.
Contact us or tim@anglingtrade.com
4. Angling Trade Newsletter ads
Run an ad on the Angling Trade Newsletter: inline banners.
For the past 20 years, Angling Trade has been an independent media brand, covering the business of fly fishing in North America. We are the definitive source of news and information.
Details
URL: https://flylab.substack.com/t/angling-trade
List size: 8,000+ (growing ~500/month)
Open rate/Click Rate: 46% / +9%
Demo: industry insiders, fly shops, fishing guides, industry reps, lodges, endemic brands, marketing professionals
Frequency: two newsletters per month
Ad spots
We've spent years building our endemic brand partnerships and don't have a ton of ad availability, but reach out, and we're happy to put you on our short-list.
Pricing/Duration: annual sponsorships. Talk to us about discounted bundles.
Contact us or tim@anglingtrade.com
5. Sponsored Content
For direct-to-consumer (DTC) brands, destination lodges, fly shops and outfitters, establishing and expanding brand awareness is essential.
Let us help you improve the effectiveness of your overall marketing and advertising efforts by creating visibility and recognition with your target audience.
- Brand stories: In-depth, “Behind the Brand” origin stories, providing authenticity and differentiation. We have the high-end writers and storytellers that can build memorable and lasting narratives. We also have the online audience.
- People profiles: “Meet the Team” features (or individual interviews) that highlight founders, product designers, or team members, to create deeper brand affinity and consumer connection.
- Product reviews: “First Look” product features, as well as standard, deep-dive gear reviews, providing brand awareness, marketplace authenticity and digital reach.
- Seasonal gear guides: “Partner Sponsored” product placement with our curated gear picks and seasonal holiday guide (mid-November). Consumers love lists, and particularly during the buying season.
- Travel testing: Talk to us about product placement when our founders and writers travel the globe at unique fly-fishing destinations. We'll fish, test gear and provide consumers targeted feedback. Authentic experience matters.
Reach out to learn more–sponsorship opportunities are customizable, but limited. Talk to us about discounted bundles.
Advertising Info & Rate Sheets
If you're looking for additional information about Flylab advertising products or rates, we've got covered.
Download our media kit and rate cards.
Let us help you burn some ad spend.
Flylab advertising opportunities.