Flylab Advertising
Partnerships, Ads & Sponsored Content
Flylab is a team of fly-fishing media pros, and we run the Flylab website, Flylab Substack, Flylab Newsletter, "Industry" Newsletter and social media.
Our media "reach" and numbers aren't huge yet (~2.3M annual page views), but they're highly targeted and, more importantly, relevant and convert.
You can work with us in a bunch of ways:
- Book native ad positions on the Flylab website (flylab.fish).
- Book Substack Newsletter and weekly content ad positions (Substack).
- Book Flylab Newsletter ad positions (flylab newsletter).
- Talk to us about amplifying your brand message with sponsored content, primarily on Substack and the website.
1. Website Placements
Run native ad positions on flylab.fish: full banners, medium rectangles, inline video.
Web stats: 1. Devices: 50/50 desktop, phone 2. Demographic: 89% men 3. Countries: 90% U.S., 7% Canada.
Monthly reach: +20k organic page views.
Pricing/duration: $600 - $800 per placement, monthly. Talk to us about discounted bundles.
2. Substack Newsletter Ads
Run an ad in the Flylab Substack Newsletter and content: inline banners.
We run a best-in-class fly-fishing newsletter that covers: gear, the craft, boats, bugs, news, travel, conservation, fly-fishing culture and “the industry”.
Details
URL: https://flylab.substack.com/
List size: 21,000+ (growing 300-500/month).
Open rate/click rate: 46% / +10%.
Monthly reach: +165k organic page views.
Audience: 86% U.S., 7% Canada, 7% the rest.
Demo: core fly-fishing participants, intermediate & advanced skill levels, gear heads, "how-to" enthusiasts, travelers, conservationists.
Frequency: ~3/4 posts per week.
Ad spots
Pricing reflects inline banners and sponsored content for a single newsletter. One available ad spot per newsletter.
Pricing/duration: $600 - $800 per placement. Talk to us about discounted bundles.
3. Flylab Newsletter Ads
Run an ad on the Flylab Newsletter: inline banners.
This is our bi-weekly roll-up that covers: the craft, product buzz, fly-fishing news, great storytelling, new Flylab partners and fly-fishing culture.
Details
URL: https://www.flylab.fish/newsletter
List size: 21,000+ (growing ~150/month).
Open rate/click rate: 52% / +6%.
Demo: general fly-fishing enthusiasts, intermediate & advanced skill levels, travelers, conservationists, industry insiders.
Frequency: two newsletters per month.
Ad spots
Pricing reflects inline banners and sponsored content for a single newsletter. Three available ad spots per newsletter.
Pricing/duration: $600 - $800 per placement. Talk to us about discounted bundles.
5. Sponsored Content
For direct-to-consumer (DTC) brands, destination lodges, fly shops and outfitters, establishing and expanding brand awareness is essential.
Let us help you improve the effectiveness of your overall marketing and advertising efforts by creating visibility and recognition with your target audience.
- Brand stories: In-depth, “Behind the Brand” origin stories, providing awareness and differentiation.
- Team stories: “Meet the Team” features that highlight founders, team members, guides to create brand personality and deeper consumer connections.
- Product stories: “First Look” product features, providing awareness, authenticity and reach.
- Seasonal & Holiday gear guides: “Partner Sponsored” product placement with our curated gear picks.
Reach out to learn more–sponsorship opportunities are customizable, but limited. Talk to us about discounted bundles.
Advertising Info & Rate Sheets
If you're looking for additional information about Flylab advertising products or rates, we've got covered.
Download our media kit and rate cards.
Let us help you burn some ad spend.
Flylab advertising opportunities.